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MARKETING...


UGH

WE HEAR YOU,

THE JARGON

CLICK-BAIT

GIMMICKS

VANITY METRICS

ALL THAT JAZZ

THAT'S WHY MARKETING SOMETIMES HAS THAT "UGH" FACTOR

WE'RE HERE TO FIX THAT.

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Marketing your business is a wild beast of an issue to keep up with, let alone stay on top of. From new social media platforms to changes in website compliance issues, things are evolving and changing faster than they ever have before. Regardless of the new shiny things coming up, there are some fundamental items that 100% should be getting done if you are paying for anyone to do your SEO or website management. Alt and meta tags being the most basic items that should have been input into your website when you (or someone you hired) created your website. 

The sad news?

Digital Marketing and SEO isn't for everyone.

We've seen multiple small business owners get taken advantage of by "SEO gurus" and various digital marketing techniques that are on a subjectively grey line. We're talking about social media like bots, high-ranking backlink sites for specific industries, and the elusive benefits that are often toted by the content is king idea

 

This pisses us off.

 

Not only are these companies taking short-cuts, but they are also often using a turn-and-churn model of sales where they charge businesses a few thousand dollars a month knowing that it's unlikely to be a long-term client. Because so many business owners know that they need SEO and marketing for their business but don't always know how to tell if these companies are doing anything worthwhile for their business. 

The main goal of Sword and Spark is to make quality marketing assistance more approachable to all levels of business owners. Our first goal is to educate business owners on marketing best practices and industry standards. When we know the why behind different initiatives and when they are best used it creates more efficient advertisements that can work harder with less. After educating our clients we offer a variety of services including creating a marketing strategy roadmap, conducting geographically-focused market research, employee mentoring, and hourly consulting services. In addition to the services we provide in-house, we are always happy to match our clients with freelancers and/or agencies to meet their marketing needs. While many marketing companies will white label and outsource services beyond their core competencies, we would rather our focus be on building trust with our clients. We like to think of what we do as an unbiased marketing concierge service for business owners. No matter your budget and no matter your end goals. we are the company that will find a way to help you get there. 

Sword and Spark consultants audit and consult on a business's marketing and help with strategizing, proposing, and directing their whole-brand business marketing strategy. We have even help train and mentor internal staff so that business owners can focus on other priorities.

We connect our clients with vetted marketing professionals.

 

We educate others on best marketing practices.

We fight for business owners.

PERIOD.

What we do
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